Selected campaigns, research systems, and digital experiences explored through strategy, storytelling, and interface thinking.
A foster care recruitment campaign developed around local trust, community storytelling, and emotionally grounded communication. The project explored how digital messaging and offline influence could reduce public hesitation toward foster parenting while building stronger community awareness.
A campaign concept repositioning Grape-Nuts for Gen Z and health-conscious millennials through fitness culture, pop-up activations, and community-oriented brand experiences. The work focused on modernizing perception while maintaining the brand’s legacy identity.
A wait-time tracking concept for bars and restaurants designed to improve social planning and reduce uncertainty in crowded nightlife environments. The project combined interface thinking, user behavior observation, and communication-focused storytelling.
