Google Analytics
Traffic source analysis, conversion review, and audience behavior reporting.
Marketing Analytics
Core Tools
The platforms and working tools I use to turn marketing strategy into practical execution.
SQL
Marketing data querying, reporting, and campaign performance analysis.
Python
Lightweight marketing analysis, repeatable reporting tasks, and data workflow support.
R
Statistical review and research-oriented analysis for marketing datasets.
Capabilities
The practical marketing and analytical work behind this capability area.
Campaign Measurement
Define and read campaign metrics across traffic, conversion, cost, and audience quality.
Pivot Table Reporting
Organize campaign data into pivot-based views for channel, campaign, and performance comparisons.
Performance Reporting
Build concise reporting views that show what changed, why it matters, and what to do next.
Marketing Insights
Translate patterns in campaign and audience data into practical recommendations.
Data Visualization
Turn marketing metrics into readable charts and summaries for faster decision-making.